If you own a business you must be aware of calling a stranger and letting them know about your product or services. This is known as cold calling. This way of selling your products is quite common and although it has some problems still it fetches quite good results.
The main advantage of cold calling is that you can reach someone and tell them about your business who didn’t knew that you existed. At the same time there is a problem that you have to deal with an unknown face that may get irritated from the call that you make. Thus, it is always advisable to follow certain tips when you are doing cold calling.
Research your prospect
Just don’t go ahead and make the call. It is best to research your prospect before making the call; you can give them some personalized experience. Apart from that when they found that you have taken out some time to know them they will respect your time and listen to you. Your sincerity will help you get their attention.
Keep it short
Everyone is busy and thus you must keep things short. Make the introductory speech small and precise. Try to complete everything within three minutes. Take their permission to let them know about the reason for your call. If you extend things too much the prospect will lose their interest in calling.
Use promos and limited-time offer
In order to convert a prospect the best thing that works is offering them promos or discounts. Any type of offer is always lucrative for the listener and they take keen interest when they hear about some special gift or reward if they do business with you. The customer feels that they are getting value for their money and thus agree to spend some time listening to you or may be finally agreeing to do business with you.
Listen to what they need
While you make calls just do not keep telling what you want to say. Listen to your customer too. This way you will be able to know what is their requirement. You must be attentive while you listen and ask proper questions afterwards. This way you can catch their attention and make them feel good. You can share your experience of solving others problem like their and hope you can do theirs too.
Focus on building rapport, not closing a sale
It’s true that the sole purpose of making a cold call is sales, but you should not focus on sales first. Your main aim should be building rapport with them. This way you will open up way for making next call. It may also happen that they will provide you some lead which will be helpful. Thus, your aim should be rapport building first.
Outsource
If you are growing and want to grow further then you can think about outsource cold calling. When you outsource cold calling services you get professionally trained personnel to make the calls on behalf of your business. They know exactly what is expected of them and give you better results.
